SERVICE · FESTIVAL ALLIANCE
We bring the world’s cultural houses to your festival.
A named service, open to any festival that meets our published criteria.

JB-057 · FESTIVAL STAGE WITH INTERNATIONAL ENSEMBLE
IN SHORT
What is the Festival Alliance Service?
The Festival Alliance Service builds a structured alliance between a festival and foreign cultural houses and missions: shortlisting, invitation, co-curation, funding routes, charter and reporting. A transparent fee of ₹15–40 lakh per edition applies, excluding production and artist fees.
HOW IT WORKS
Six months from mandate to charter.
- A shortlist of houses whose mandates fit
- An alliance structure: Founding Ally, Cultural Ally, Programme Partner
- Funding routes mapped by house, with deadlines
- Charter, letters of intent and MoUs managed to signature
PILLARS & PARTNERS
ConnectCreateExchange
For: Festivals of arts, crafts, heritage, literature, music or cuisine
Funded by: Alliance-management fee per edition
WHAT WE OFFER
Twelve avenues, chosen per ally.
Ally artists on your stages
Visiting artists in your programme
Your artists on ally stages
Reciprocal presentation abroad
Co-curated strand
A strand designed with one ally
Residencies with masters
Visiting artists with local masters
Heritage × technology lab
New work with an ally’s technologists
An edition abroad
Your festival in an ally’s country
QUESTIONS
Asked most often.
Which festivals qualify?+
Festivals with a cultural purpose, community and artisan benefit, neutrality, capacity to host allies and an audited budget.
What does the fee exclude?+
Production (by any producer), artist fees, travel and sponsorship commissions.
Is Saaj an example?+
Yes. Saaj, The Festival of Panjabiyat, is the reference case; it is signed by Epique and Eventful India with the Foundation as associate.
Start a conversation.
A facilitator reads every brief and replies where there is a fit.

JB-058 · WE BRING THE WORLD’S CULTURAL HOUSES TO YOUR FESTIVAL — WIDE ESTABLISHING VIEW

JB-059 · WE BRING THE WORLD’S CULTURAL HOUSES TO YOUR FESTIVAL — HANDS AND DETAIL

JB-060 · WE BRING THE WORLD’S CULTURAL HOUSES TO YOUR FESTIVAL — PEOPLE IN CONVERSATION